Hollywood, California, July 14, 1999 -- BreakTV™.com, the Internet network with full-screen, TV quality, catering to entertainment content providers such as home video/DVD distributors, motion picture and television studios and commercial advertisers, has launched its beta test site. Like a television network (only shorter) Break TV will launch this fall with five to eight minute segments of popular shows currently available on home video and DVD. The company has also created original programming for the website. Including:

Comedy Break From The Improv -- The best of Budd Friedman’s comics give you a laugh break before they hit the circuit.

Who’s Watching Who? – Gorgeous gals and goofy guys highlight this bawdy sketch comedy parody of TV and movies.

America’s Favorite Jokes – A man on the street style quick wit format.

BreakTV Entertainment Newz – Quick highlights of what’s currently the rage.

And for the kiddies, Miss Kelly says, "Just Imagine you’re whatever you want to be!" A fireman, an astronaut, a jet pilot and more.

While major brand entertainment alliances are progressing, BreakTV’s Beta site now includes classic shows such as The Monkees available on home video.

Forms Key Alliance With Microsoft

"BreakTV™ has entered into a promotional agreement with the Microsoft Corporation, becoming an Internet Content Provider for Microsoft's windowsmedia.com website. Microsoft's newest portal website focuses on streaming media content. Internet users visiting windowsmedia.com can link directly to BreakTV™'s streaming media content. Windowsmedia.com gets 1.4 million page views per day and over 300,000 unique visitors per day. It's the fastest growing streaming media website in the history of the web," said Joe Nassour, CEO of BreakTV.com.

For the Internet Advertiser

Along with banner advertising, BreakTV™ brings something new and exciting to the Internet advertiser -- traditionally styled television commercials. Full-screen video and quality sound deliver the full message. Fifteen-second commercials already developed for television broadcast will be utilized on the Internet on BreakTV™ .

Additionally, BreakTV™ technology enables precise profile targeting of potential consumers. Utilizing information provided by the users themselves, this innovative, new feature will afford advertisers a more sophisticated and complete method of measuring and targeting audience than is presently available. BreakTV™ can track and document exactly who the programs are reaching, helping advertisers more accurately target key demographics (such as age, gender and zip code). Additionally, advertisers pay only for the penetration they verifiably receive.

Promotion and E-commerce

BreakTV™ not only provides a direct entertainment source, but promotes traditional television viewing and drives home video/DVD sales. This cutting-edge technology allows the public to enjoy television-quality playback in homes and at the work place (with fast Internet connections, such as cable modems, ISDN and DSL) utilizing popular online players, including Microsoft's Windows Media Player, Real Video and Quicktime.

After the first-run show highlights are streamed, viewers are directed back to the traditional broadcast and cable stations and networks in the city of their choice. They type in their zip code, receiving a listing of times and channel numbers. Videotape promotional highlights direct viewers to e-commerce and the chance to build a classic library of sitcoms and movies (videotape or DVD).

"We are very pleased with the enthusiastic response we have received from the entertainment industry," commented Tony Nassour, creator of BreakTV™ and Executive VP of Creative Affairs. "Broadcast television began with short segments and as the technology expanded, so did the programming. BreakTV™ is positioned now to be Hollywood's 24-hour a day, short-form, online promotional network."

Based in Los Angeles, California, BreakTV™.com is revolutionizing entertainment and communications. Beta test launched, July 14, BreakTV™ brings full-screen, TV-quality programming on demand. The 24-hour network, which has already formed alliances with prominent Hollywood producers, is developing a full programming slate of comedies, drama, sci-fi shows and children's fare, many of which will be available on home video/DVD. BreakTV™ will feature trailers of upcoming movies and, eventually, infotainment services about new TV shows, CD releases and more.