BreakTV.com Doing Business at NATPE

BreakTV.com To Promote Veteran Sydicated Reality Series,
America’s Dumbest Criminals Through Its Web Service

New Orleans – Jan. 27, 2000 -- BreakTV.com, the entertainment promotional website, which began testing in July and officially launched Tuesday at NATPE, announced today it has come to an agreement with Steve Gilreath of Slingshot Networks, producer of America’s Dumbest Criminals, the number four ranked weekly half-hour series*. BreakTV.com will promote the series on the internet via broadband streaming.

BreakTV.com will stream video highlights of weekly episodes to give potential viewers a “taste” of the show. At the end of the highlight, the viewer is directed to where and when the program airs in their local market. Links from BreakTV.com will lead viewers to the America’s Dumbest Criminals’ website and to local station websites where viewers can discover other features offered by the station. BreakTV.com’s streaming video highlights are formatted for Real Player, Windows Media Player and Quicktime Player and offered in a variety of speeds from dial-up connection to highspeed broadband.

The hit weekly series America’s Dumbest Criminals and its absolutely true and truly hilarious stories of inept criminals returns for its fifth season. America’s Dumbest Criminals is distributed by MG Perin.

BreakTV.com and RealCall Partner to Offer Advertisers Compelling

Interactive Response Tool

BreakTV.com, the entertainment promotional website, and RealCall, the world’s leading customer capture company announced today at NATPE a partnership that will offer online advertisers the ability to connect interested web buyers to a human to facilitate greater sales.

RealCall’s web call back service will be offered to BreakTV.com’s online advertisers, providing them with a simple, yet effective mechanism to capture and close online sales. RealCall provides a hosted digital e-commerce callback service for web sites, web banner ads, streaming video commercials and digital interactive television ads that allows businesses to quickly contact potential buyers with a salesperson who facilitates the close. For the many people who have been reluctant to make purchases or release their credit card information over the internet, this service is the answer.

BreakTV.com comes to NATPE fresh from a recent promotional campaign for Fox Family Channel’s Random Acts of Comedy Marathon. . Jason Liebowitz, of national television rep firm Phase2Media, stated, “For Fox Family Channel, BreakTV.com took what could have been an ordinary banner buy and turned it into an integrated, multi-faceted campaign, including streaming video, community pages and targeted email.”

BreakTV.com’s diner-style booth has seen lots of traffic in the last two days. Producers, distributors and cable operators have expressed interest in BreakTV.com’s services. More announcements are expected soon.

For more information, visit BreakTV.com at booth 2671 (booth phone: 504-670-6295),

or contact: Warren Betts 213/304-2311 (cell)

Zoom Media

*Source: Nielsen/Premiere-To-Date/NTI 12/12/99

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