BreakTV.com Officially Launches
at NATPE 2000
New Orleans –
Jan. 26, 2000 -- BreakTV.com, an advertiser supported entertainment promotional website,
after seven months in test, officially launched yesterday at NATPE
2000. BreakTV.com's goal is to drive internet users back to
traditional television by serving up bite-size highlights of existing
programs, then directing viewers to their local stations or
cable/satellite providers. Jason Liebowitz, of national television rep firm
Phase2Media, stated, “For Fox Family Channel, BreakTV.com took what
could have been an ordinary banner buy and turned it into an integrated,
multi-faceted campaign, including streaming video, community pages and
targeted email.”
BreakTV.com is also
promoting pay-per-view events with "The Girls of Hawaiian
Tropic," upcoming appearances of Budd Friedman's first string comics
on "Comedy Break from the Improv," and their own original
in-house sketch comedy TV parody "Who's Watching Who?"
For more information, attend BreakTV.com's press conference Thursday from 11:30 to 12:00 in Room 245. Visit BreakTV.com at booth 2671.
Media contact:
Warren Betts 213/304-2311 (cell)
Zoom Media
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