________________Company Profile________________
BreakTV™.com is a startup venture designed to provide a unique television entertainment and e-commerce experience for the average Internet surfer. For content producers, syndicators and television stations, BreakTV™.com provides complete, enhanced television business-to-business services, including 24-hour promotion and helping clients build a presence on the web. The management team blends several decades of experience in national television marketing, creative production and high tech software design.
Joe Nassour | Tony Nassour | Chuck Pennock | Jim Cute | Sam Ashenofsky
Joe Nassour : President and Chief Executive Officer
Joe Nassour is a high tech entrepreneur who has a proven track record in the technology industry, including successfully founding a high tech software company that develops enterprise class, mission critical software for some of the world's largest corporations. These companies include Nestle, Anheuser-Busch, Taco Bell and Hasbro.
Joe's background has been rich in high tech endeavors. Since 1978, he has been responsible for designing and developing technology solutions supporting businesses ranging from the financial institutions industry to the consumer goods industry. His expertise was further distinguished at Union Bank where he engineered and implemented the industry's most comprehensive commercial banking systems.
In 1985, Joe leveraged his skills in the distribution industry and successfully founded Thinque Systems Corporation. As Chief Technology Officer, Joe created numerous mission critical applications. These included a radio frequency-based warehouse automation software, Internet mail software and the current flagship product line, Sales Portfolio\0xFA (a comprehensive, platform-independent Customer Relationship Manage-ment\0xFA software package that automates the sales and marketing force of consumer goods companies, providing the front-end process that leverages advanced technology to integrate corporate operations and the sales team with their customers).
In launching BreakTV™.com, Joe extends his success by leveraging both his technical expertise and his business skills to offer the unique, Internet-based entertainment experience. He provides the vision and the leadership that will distinguish BreakTV™.com as one of the most popular commercial entertainment vehicles yet to exploit the market.
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Tony Nassour : Executive Vice President, Creative Affairs, creator of BreakTV™.com
Tony Nassour brings over 20 years of hands-on expertise in television program development. This Cable Ace-nominated producer has earned numerous awards in the industry, including 10 Tellys for music videos, commercial production, entertainment programming and corporate videos.
In the early '80s, as the VHS craze was still growing, Tony saw the opportunity to personalize the home video experience. Coming from a film background, he knew there were billions of feet of home movie film that could be seen in a new way : on television : and he founded AMS Video transfer. Almost immediately, he contracted with Thrifty Drug Stores to provide film, photo and video transfer service to over 400 drug stores. Within three years, AMS was contracted with Qualex, a division of Kodak Developing, to provide the service to stores west of the Mississippi. His service contracts also included Sav-On Drugs, Fedco, Payless and hundreds of independent photo outlets, making AMS the largest provider of film, photo, slides, video and international standards conversion on the west coast, servicing almost 3,000 outlets.
His early career focused on commercial creation and production, beginning with local accounts in Los Angeles and ultimately producing numerous national spots. In the early '80s, his first program creation was Trendsetters for NBC-TV Owned Station Group. In the late 80's, as an independent producer, he was a pioneer in production and post production, investing early in non-linear and digital technology. He was able to save his clients thousands of dollars in production costs and time on each project's production design.
Tony created, wrote, line-produced and post produced Cable Ace-nominated comedy specials for Showtime Networks and numerous national promo campaigns and electronic press kits for nearly all the major studios and national syndicators.
His early interest in the Internet, as well as his curiosity of its potential capability as a delivery system for entertainment, inspired him to create BreakTV™.com.
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Chuck Pennock : Executive Vice President, Marketing
Chuck Pennock's career in traditional broadcasting spans more than 25 years in the national television arena.
Before his alliance with BreakTV.com, Chuck was in production marketing for ten years with start up VidCom Post, Varitel Video and more recently, NassPenn Entertainment with partner Tony Nassour, specializing in the production and post production of electronic press kits, national television promotional campaigns, and program cutdowns. Clients included Buena Vista Television, Columbia Tri-Star Television Distribution, Warner Bros. International, Fox International, KNBC-TV, CBS-TV Network, ABC-TV Network, Western International Syndication, and Mazda. Mulitple Telly Award winners, they were also nominated for two CableAce Awards for comedy production.
Chuck's broadcast sales career began with an RKO radio start up in Miami in the early '70s. Sales positions with ABC Television Network in New York, Columbus Ohio's ABC-TV affiliate and the owned-and-operated division of ABC Television (Chicago) followed.
In Los Angeles since 1979, he was first in syndication sales for the Richard
Simmons Show, then a senior sales exec for the Fox owned television station
group for six years.
Chuck is a 20-year member of the Hollywood Radio and Television Society and his contacts in the national syndication and advertising sectors are extensive.
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Jim Cute has over 25 years experience in the broadcast and cable business. As
Executive Vice President, Business Development, Jim is engaged in developing corporate strategic alliances and partnerships that provide complimentary resources for further promoting and branding the BreakTV™.com experience.
Previously, as a senior executive with NTL Group Ltd., the international cable telecommunications company, Jim was responsible for business development and formed a new publishing division.
As Group Director of Business Development, Jim participated in the start-up, launch and growth of NTL/CableTel\0xFA, the UK's first national broadband telecommunications network, providing cable television, telephony, Internet service and business data services to over five million households and thousands of businesses in England, Scotland, Wales and Northern Ireland. Jim was also responsible for market development, content acquisition, technology assessment, joint ventures and acquisitions relative to cable TV, telephony and Internet services.
As Group Director of Publishing, Jim formed a publishing group as a spin-off from NTL. He developed an innovative customer acquisition tool : Choices Magazine\0xFA : a weekly, 48-page Sunday magazine-type publication containing TV listings, features and editorial. Published weekly and inserted in five major UK newspapers, Choices\0xFA : with a weekly circulation of 770,138 and customized regional editions : helped drive NTL's cable TV, telephony and Internet penetration levels to double the industry average.
For 11 years, Jim held senior management positions with A.C. Nielsen, where he directed the development of new information services and revenue streams beyond the group's core business of local and national TV audience research. He initiated the development of ScanTrac\0xA8, a national point-of-rental tracking system that created a new revenue stream from Hollywood movie studios and distribution companies.
Jim also managed the sales and marketing of Nielsen's TV ratings data to stations and agencies in 22 markets, generating annual revenues of $10 million and turning a lagging territory into the leading region for new sales and client retention.
Jim has also worked at ABC Television Network, ABC Sports and Cellular One.
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Sam Ashenofsky has over 20 years of advertising sales experience in both broadcast and cable. As
Consultant, Broadcast Alliances, Sam identifies strategic broadcasters who offer BreakTV™.com cross-marketing exposure. Sam develops and manages these relationships to capitalize on targeted, cross-promotional opportunities.
As Director of Advertising Sales for MTV, Sam directed western division sales for all advertising on MTV, VH-1, Nickelodeon and MTV Syndication, generating billings in excess of $70 million.
Sam also developed and managed N.I.B., an unwired network dedicated to the children's television marketplace. N.I.B. brokered week-day, morning and afternoon time periods dedicated to children's programming for over 100 local television stations. By tapping into network national advertising budgets, he helped to create a new revenue stream for these stations. In 1992, N.I.B. established a syndication sales group to sell barter advertising in syndicated television programs. This operation maintained offices in Los Angeles and New York and generated billings in excess of $60 million.
Sam was also Vice President/Sales Manager at Katz Independent Television, responsible for a sales staff of five and sales support staff of six. He developed sales strategies for TV stations that Katz represented in Chicago, Philadelphia, San Francisco, Boston, Detroit, Miami, St. Louis, San Diego, Buffalo, Charlotte, Norfolk, Nashville and Jacksonville.
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